I’m getting rid of the reference to ‘Pure Ritual’, it was a good idea years ago but doesn’t quite fit the story now. Mind you, the ideas behind it still stand: Good materials, simple design, etc.
Therefore a subtle change is taking place and please bear with me while the switch of ‘Pure Ritual’ text on logos etc is changed to ‘Perfumes’. This is an expensive and time consuming process and as a start-up small business not easy – even more so in this economic climate.
